It is a message that needs to be delivered forcefully and constantly, in every manner possible.
It is a message that society needs to listen to and act on. As the Raptors, Maple Leafs and MLSE officials set out this weekend to once again deliver it, the hope is only that it sinks in and that people listen and learn.
The vehicle will be an open practice for the Raptors on Saturday and a Leafs alumni scrimmage on Sunday in London, Ont.
The jumping off point was an act of domestic terrorism that claimed four innocent lives just about four months ago but it is a much more than simply a public stance against Islamophobia.