The NHL has changed greatly over the years. So too has its coverage. With the Toronto Maple Leafs looking to upgrade their roster through trades, the Canadian sports media has attempted to monetize it. They turned the trade deadline into an event the scale of a national holiday.
The emphasis of importance in the mainstream media’s dissemination of information is no longer on accuracy. Instead, the greater consequence is perceived by the speed at which news is shared. Being first to tweet about a trade has become almost as relevant as the transaction itself. The Toronto Maple Leafs are now victims of this culture.