Last year, roughly halfway through the NHL playoffs, I had what I thought was a good idea.
I was watching yet another night of hockey, and muttering to myself about how Canadians always seem to have to sit through some combination of the same half-dozen or so commercials at every ad break. I was also vaguely aware that many Americans of my twitter feed were complaining about a similar phenomenon down there. But their ads were different – I’d never seen them, and they’d never seen of mine.
Wouldn’t it be neat, I thought, to find an American hockey fan, and set up a sort of international exchange program?