Soccerlens.com · Dec 1, 2015
Video: This Is How Chelsea Attract Sponsors
Earlier this year, Chelsea secured a new, lucrative sponsorship deal with Japanese tyre firm Yokohama Rubber. The deal meant the departure of the famous “SAMSUNG” logo from the Chelsea shirts from the 2015/16 season, and also a sizeable increase of revenue from the Samsung deal.
But how did Chelsea manage to woo prospective sponsors to part with quarter billion pounds to have their name printed across the front of the players’ shirts? The above video has the answers to the question, as the process was perfect to the very last and minutest detail, with Yokohama Rubber emerging as the Blues’ new shirt sponsors at the end of it.