LA Times · Mar 17
American-owned Inter Milan aiming for global recognition on and off the pitch
Inter Milan fans show their support for the team during a Serie A match against Atalanta on Dec. 28.Inter Milan is hoping to join Paris Saint-Germain and other European soccer teams in becoming a brand that reaches beyond Italian soccer fans.
Becoming a lifestyle and cultural brand is part of Inter Milan’s off-field strategy to connect with potential fans.
American team ownership groups are injecting capital and new marketing ideas into Serie A teams as the league looks to grow and attract top players and more fans.