Goal.com · Dec 21, 2018
Juventus sign €408m partnership extension with Adidas
Juventus have announced they have extended their partnership with Adidas until 2027, securing at least another €408 million (£367m/$464m) from the sportswear company.
The Italian champions' previous deal with the manufacturer started in 2015 and was set to expire in 2021, but the two parties have opted to ensure their partnership keeps going.
Adidas will be the technical partner for Juve's senior team as well as all of their youth sides and the deal will prove lucrative for the Serie A side when it kicks into action in the 2019-2020 campaign.
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