Jeff Long did the easiest thing he will ever do in his new job as Kansas athletics director, and this is not simply about firing football coach David Beaty.
Long is the new guy, hired just five months ago, with a reputation for football competence that far exceeds anything his current school has seen in nearly a decade.
So the easy thing is to fire the overmatched coach and talk about “breaking the cycle” of failure, which he did in some form many times during his news conference on Sunday night.
That’s the easy part. The thing that a monkey could have done, or anyone who has watched KU football for the last year or two might’ve done earlier.