Sometimes a simple message hits home with surprising impact.
It doesn’t even have to be new information, necessarily. Time and place and the deliverer can take something that’s obvious or old news and renew its sense of importance or urgency.
Take Denver quarterback Russell Wilson this week.
At the Broncos’ outdoor podium after a run-of-the-mill training camp practice, he delivered a mostly standard-for-him barrage of relentless positivity and sunshine about where he thinks his team is with a little less than a month before the season opener.
And he also happened to slip in some insight that gets right to the crux of what head coach Sean Payton and the Broncos front office spent the entire offseason — and tens of millions of dollars — trying to build on the offensive side of the ball.