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Sam Kerr: Sports marketing expert fears 'pretty dramatic fall' for Matildas star's multi-million dollar brand deals in wake of alleged racial harassment of police officer

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Sam Kerr is at risk of a 'pretty dramatic fall' in lucrative brand deals following news of her alleged racial harassment of a police officer, a sports marketing expert has predicted.

Kerr, the highest paid women's athlete in Australia and one of the most marketable female stars in the world, was charged with racially abusing a police officer in London, with a court scheduling a trial date for February 2025.

She entered a not guilty plea and will be the subject of a four-day trial next year.

And according to Dr Tom Heenan, a lecturer in Sport and Australian Studies in the Monash Intercultural Lab, Faculty of Arts, Kerr - who reportedly earned $3.