The Big 12's decision to add a conference championship game makes complete sense.
The cash windfall of an additional $30 million dollars in revenue as well as the addition of the much-talked-about 13th data point made it a no-brainer during Big 12 meetings.
For coaches the equation is a little different. There are clear positives and negatives that come with the addition of a conference title game. Here's a look at three pros and three cons of a Big 12 title game from a coaches' perspective.