Big 12 Conference and StubHub Announce Open Distribution Partnership

IRVING, Texas (Nov. 11, 2026) — Today, StubHub and the Big 12 Conference announced a new partnership naming StubHub the Conference’s Official Open Distribution Partner and Official Secondary Ticket Marketplace, further expanding StubHub’s footprint across college sports. The announcement comes as the race for the Edward Jones Big 12 Football Championship heats up, with teams across the Conference competing for a spot in the Championship game taking place on Friday, Dec. 4 at AT&T Stadium in Arlington, Texas at 7 p.m. CT.

Through the partnership, StubHub will bring its Open Distribution model to one of the nation’s most prominent collegiate athletic conferences, providing another way for fans…