Late in the game, the chants started.
What began as one or two voices cutting through the noise snowballed into a chorus of chants.
"We want BJ," the Cintas Center crowd echoed in unison.
It was impossible to miss, and even harder to ignore for Zip 'Em Up head coach Rick Carter during the first round of The Basketball Tournament on Monday night.
Carter looked at his bench filled with former Xavier University men's basketball players and found BJ Raymond.
"I wasn't," Carter smiled when asked if he was pressured by the fans to put Raymond in.