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A new frontier: Xavier University and the vast world of NIL endorsements

Outer space was supposed to be the last great frontier.

Not anymore.

Collegiate athletics just created a new frontier.

The NCAA Board of Directors decided Wednesday to officially suspend the NCAA's rules prohibiting student-athletes from selling the rights to their name, image and likeness (NIL).

Some states had already passed laws that went into effect July 1, which allow student-athletes to monetize their NIL, and rather than run into a scenario where NIL was allowed in certain states and not allowed in others, the NCAA decided to suspend its rules, a move that will remain in place until federal legislation or new NCAA rules are adopted.