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Wyoming athletics aiming for $1 million with new fundraising campaign

LARAMIE -- In an effort to soften the financial blow for which the University of Wyoming is bracing, the athletic department has launched a new fundraising campaign -- one the school is hoping will reach seven figures.

UW athletics has announced the WHYoming Now initiative to raise money amid the coronavirus pandemic, which will cost UW much more than a football season. The Mountain West’s recent decision to postpone fall sports competitions will set the athletic department back at least $8 million in revenue tethered to the football season, UW athletic director Tom Burman said.

The loss in football revenue, which funds many of UW’s other sponsored sports, could be as much as $15 million if there’s no spring season either.