Earlier this year, The Varsity Collective charitable fund was officially launched at a press conference in Madison. The Varsity Collective, a donor program created by University of Wisconsin alumni, has paved the way for Wisconsin student-athletes to maximize on financial benefit from their name, image and likeness.
According to The Varsity Collective’s website, the Collective helps bring together athletes with not only their local communities but also adds a professional brand connection to local institutions.
NIL is a movement that allows athletes to receive compensation and increase their name value through brand deals and third-party endorsements.