It’s hard to imagine two worlds colliding that make more sense than a Wisconsin football offensive lineman and a truck dealership as far as NIL partnerships go unless it was with a world-renowned food chain.
But for the second year in a row, the Fillback Family of Dealerships has given Wisconsin Badgers starting left tackle Jack Nelson a new Dodge Ram truck as part of a NIL partnership.
View this post on InstagramA post shared by Fillback Family of Dealerships (@fillbackfamilyofdealerships)
Thanks to the Varsity Collective, the University of Wisconsin has done an excellent job navigating this new NIL-driven world by helping connect its athletes with businesses.