Wisconsin is in a bad spot. It's now cheaper to go to the game against Washington than it is to grab a lunch at Culver's. According to secondhand ticket prices on StubHub, you can get into the Wisconsin vs. Washington game for as low as $10. That's honestly unacceptable but understandable. This team is terrible, and the only control the fans have right now is in ticket sales.
Wisconsin fans have slipped into defiant apathy with their desire to go to the Wisconsin game. Beer sales are down, ticket scans are down, and it matches the program: down.