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Wisconsin Badgers Make Significant Move to Bolster NIL Efforts

In the ever-evolving world of name, image, and likeness, the Wisconsin Badgers athletic department refuses to be left behind.

Pete Nakos, a college sports business reporter for On3, conveyed that Altius Sports Partners is adding a Partner Services Manager at Wisconsin, in an effort to strengthen the Badgers’ NIL department.

Altius Sports Partners is adding a Partner Services Manager at Wisconsin, strengthening the Badgers’ NIL department.

The role will be focused on existing business opportunities and exploring new engagements.

— Pete Nakos (@PeteNakos_) February 15, 2024

This role is expected to focus on existing business opportunities and explore potential new engagements with outside entities such as businesses, brands, donors, and community stakeholders to maximize possibilities for all Wisconsin Badgers student-athletes.