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Why does Camp Randall’s student section struggle to fill on game day?

At the University of Wisconsin, the football program arguably generates the most excitement of any sport throughout the campus and the greater Madison community. On any given Saturday, 80,000 people can fill the stands in one of the most electric and historic venues in not only the Big Ten but the nation.

Despite this background of glamor, there’s been a recent struggle from the student perspective. A common question pops into the minds of social media users and people who are surrounded by UW fandom. “Why can’t we fill the student section before the game?”

Photos of a half-filled student section at game time have spread all over the internet, and was a concern for first-year head coach Luke Fickell heading into the season.