There’s a dividing line running through college sports right now. It separates programs still operating under an outdated model from those scrambling to build a sustainable future in the NIL and transfer portal era.
The University of Wisconsin has been sitting somewhere in the middle of that divide, but the last few weeks have made one thing increasingly clear: the Badgers are trying their hardest to jump to the right side of it.
That theme resurfaced when the University of Wisconsin-Madison and Under Armour announced a 10-year extension of their partnership, a long-term agreement intended to help carry the athletic department into a rapidly changing landscape.