Photo courtesy Forward Madison FC
In 2017, a new level of the United States professional soccer pyramid was built — the United Soccer League created a new third tier, the USL League One.
This would operate as the second division for the USL Championship. By early 2018, the four founding members of this new league had all been announced. Among the lot was a yet-to-be-named team from Madison.
Many naming possibilities floated around the web during the online voting contest in June 2018. Some ideas were traditional, like “Madison United” or “AFC Madison.