When one of college football's top coaches makes a point of letting the world know he believes his players should essentially be paid, it gets a lot of attention.
"When student-athletes call it a game, corporate-types call it a business," Michigan's Jim Harbaugh said not long after the season began. "When the student-athletes call it a business, the corporate-types call it a game."
Overhauling the collegiate sports model to allow athletes playing at the highest levels of college football to share in the billions television networks are paying conferences for the media rights to their games is an idea gaining traction.