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NIL’s ripple effect: How Wisconsin athletics is navigating new era

Wisconsin’s football team during a timeout against Oregon. November 17, 2025.

Since its inception in 2021, Name, Image and Likeness deals have changed the outlook of college sports all over America, including here at the University of Wisconsin.

Not only have major income-earning sports, such as football and men’s basketball, been heavily impacted by this court decision, lower revenue sports have seen changes as well.

One thing Wisconsin Athletics has seen is an increase in recent years in transfers, both in and out.

Notably, the Wisconsin football team has had three consecutive graduate transfers named opening game starting quarterback in the past three seasons— Tanner Mordecai, Tyler Van Dyke and Billy Edwards Jr.