The final year of the 10-year contract between the University of Wisconsin and Under Armour, which started Tuesday, is set to deliver $4 million in rights fees to the school and $3.05 million worth of products to outfit Badgers teams.
Whether the partnership will still be in place a year from now and under what terms are issues that'll be resolved in the coming months.
The exclusive negotiating period in Wisconsin's contract with Under Armour ended Monday. That doesn't necessarily mean the sides are going separate ways when their initial contract ends on June 30, 2026.
Rather, it just opens the door for the Badgers to meet with other companies to discuss an apparel contract starting Tuesday.