Learfield Levy Foodservice, which has operated concessions for the University of Wisconsin athletic department since 2013, has taken over the program's entire food and beverage operation.
The UW Board of Regents executive committee last week approved a five-year contract with the Chicago-based company to continue managing concessions operations for Badgers sports facilities and add responsibilities for catering and team meals.
Until now, the school had run its own catering business to feed student-athletes and to serve food and drinks in premium seating areas and at University Ridge Golf Course.
An evaluation committee recommended Learfield Levy's plan, and the Regents' executive committee approved the contract on March 25.