If you have a ticket to watch a University of Wisconsin football game from the new premium seating in the south end zone of Camp Randall Stadium, you'll get a new wrist accessory to wear when you enter.
The color-coded wristbands identify which areas and amenities fans can access. Those in field loge boxes and ledge seats, for instance, can get into Victory Hall to enjoy the bar, sit by a fireplace or watch other games on a video wall.
The luxury comes at a price.
The cost for the most expensive tickets in the new spaces is $4,500 per person for the seven-home-game season, not including a required donation to the athletic department.