The transfer of power in the University of Wisconsin athletic department will happen on the same day that college players in some states get the power to market themselves in a foundational change for NCAA sports.
Chris McIntosh is due to take over from Barry Alvarez as UW's athletic director July 1. Laws allowing college players to capitalize on their personal brands take effect in five states that day.
The specifics on the opening of a market for college athletes to profit from their name, image and likeness are unclear in Wisconsin, which is one of only 10 states where no legislative bill has been introduced to address the topic.