College football is a sport built on tradition.
Penn State’s “White Out” games, Iowa’s “Wave” to the University of Iowa’s Stead Family Children’s Hospital, “Enter Sandman” at Virginia Tech, tailgating at The Grove in Oxford, sailgating in Knoxville or Seattle, schools having wild animals run onto the field like a buffalo in Boulder or a steer in Austin or a freaking (caged, but still) tiger in Baton Rouge, losing at Nebraska, and so on.
Wisconsin is no different than any other school in terms of having traditions. I just happen to think it has the best, ever since a 1998 game against Purdue.