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Even with football season, Badgers facing revenue shortfall of up to $70 million

With a Big Ten Conference football season back on the schedule, revenue losses for the University of Wisconsin athletic department won't be as severe as originally projected but still significant.

Barnes

The Badgers are facing a revenue drop of between $60 million and $70 million in a 2020-21 fiscal year racked by the COVID-19 pandemic, associate athletic director and chief financial officer Adam Barnes said Wednesday.

The department had previously cautioned that a revenue shortfall of $100 million or more was possible this year without a football season.

UW will use gift funds held in reserve to cover some of the losses while putting on sports seasons that are likely to be scaled back in number of contests, Barnes said.