Social scientists say one of the most consistently reliable patterns in all of human behaviour is the tendency to overestimate the likelihood of a low-probability event occurring.
Government lotteries are built on this principle. It’s why you bought a fistful of Lotto Max tickets this week even though the odds of winning the jackpot are — I hate to break this to you — one in 28,633,528.
It’s also why the lotteries people always release a photo of the happy winners.