The Winnipeg Jets have done a lot in just a few short years. It took me a long time to find Tampa Bay Rays fans, and I certainly never saw any Tampa Bay Devil Rays fans.
In about ten years, they managed to meld into the league and the novelty was gone. The Winnipeg Jets have reached that point, basically. The Rays did it by ditching the ‘devil’ and making it to the World Series.
You could say the devil was in the details. Also, I’m not going to say that the removal of this devil magic propelled (Jets pun, you’re welcome) the team to relevance, but we gotta give some credit to the Big Guy.