Reporters who need to explain the changing world of college athletics often use Kristi Dosh as a guide. If the topic is name, image and likeness, Dosh knows the subject and knows how to help reporters put a face on the story.
She sends them to Wichita State shortstop Sydney McKinney, a softball All-American, artist, entrepreneur, and diligent brand manager for herself. When NCAA and college administrators conceived of NIL benefits – compensating student-athletes for their talent and time – McKinney is the perfect example of the intended outcome.
"When it comes to Syd, even if she wasn't a part of the Team USA softball team, if she wasn't an All-American, I think she would be having success in NIL because of who she is," said Bri Cassidy, director of NIL education at Opendorse.