February is mostly known for not being as fresh as January, when conference play generally starts, or as full of madness as March, when win-or-go-home games fill the calendar.
February is when those March memories get their start. Wichita State starts its crucial February stretch on Wednesday. If it needs inspiration, there is plenty of recent history to draw on.
Wichita State interim coach Isaac Brown was on hand for several of those February runs and he know how important these next six games are for the conference standings and post-season play.
He just won't admit it, as most coaches won't.