Name, image and likeness (NIL) policy could be called "Bet On Yourself" and it would sound catchier and provide a perfect description.
However, former Wichita State guard Fred VanVleet owns the market on "Bet On Yourself" branding and apparel. That is fitting, because VanVleet's preparation in college and work as a pro could be the role model for the NIL and how student-athletes might take advantage, whether by endorsing products on social media, running a camp for youngsters or as a spokesperson for a local business.
Caution: This is all new. Wichita State is working on its NIL policy.