Wichita State’s Sunday showdown against Cincinnati at Koch Arena was the most-watched American Athletic Conference game on CBS in the five-year history of the league.
The game, which pitted No. 11 WSU against No. 10 Cincinnati with the conference title on the line, delivered a 1.4 market overnight share on CBS. Cincinnati won the game 62-61 to secure sole possession of the AAC regular-season title.
It was the second-highest-rated college basketball game in a weekend 11 a.m. slot on CBS’ national platform this season, as measured by overnight ratings. The previous record for the AAC was a 2014 Louisville-Connecticut game that generated a 1.