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Athletics campaign aims to up student buy-in, get ‘older folks’ out of student section

Kylee Sorrells, a marketing and game day operations assistant for the Wichita State athletics department, spoke to the Student Government Association Wednesday to explain why the school’s student section is undergoing a rebranding campaign.

Last week, the department announced a student section-naming contest for students only.

“We want the student body’s voice to be heard,” Sorrells said. “When we decide the top five, we will hold a table vote in the RSC, and online as well, so the students can decide what their favorite name is.”

Sorrells said decreased student involvement during volleyball, and men’s and women’s basketball games has spurred a need for more student buy-in.