KALAMAZOO, MI - Western Michigan's historic 2016 football season tallied 13 wins along with a handful of team and individual trophies.
The program also collected more than $80 million in media exposure during the season, according to a study completed by Joyce Julius and Associates Inc.
This spring, the Mid-American Conference sought to better understand the value of its media exposure and the media exposure value of its member institutions, so it employed the Ann Arbor-based independent, third-party marketing agency to conduct the research.
While not every WMU game was included in the MAC's survey, Joyce Julius and Associates analyzed five high points during the season: the Week 9 game against Ball State, ESPN's College GameDay in Kalamazoo, the regular season finale against Toledo, the MAC Championship game against Ohio and the Goodyear Cotton Bowl.