KALAMAZOO, Mich. - Western Michigan University is pleased to announce its partnership with INFLCR and the INFLCR+ Local Exchange program, a service that will complement the department's new NIL program with resources in assisting Western Michigan student-athletes to leverage their Name, Image, and Likeness (NIL).
"From my first week on the job, it was clear to me that we needed to seek out a variety of new resources, policies and procedures to provide our student-athletes the appropriate support in the NIL space," said WMU Director of Athletics Dan Bartholomae. "INFLCR stood out as a product that is setting a high standard in providing brand building and digital content resources to student-athletes across the country.