New Minnesota football coach P.J. Fleck can now "Row The Boat" in the land of 10,000 lakes.
Sources said Fleck's agent Bryan Harlan reached an agreement on Wednesday with Western Michigan for the university to transfer rights to the phrase, which was used by Fleck but trademarked by the university.
The trademark, filed by the university in May 2013 and registered in September 2015, will be transferred to Harlan's company, Harlan Sports, sources said. Harlan and Fleck are then expected to allow Minnesota to use the mark as they see fit, including on merchandise, as long as Fleck is with the school.