KALAMAZOO, Mich. – Jackie Cataldo-Murray and Sarah Fetters have joined the Western Michigan athletic department as Assistant Athletic Directors, the university announced Monday. Cataldo-Murray will serve as the Assistant Athletic Director, Brand Advancement & Fan Engagement while Fetters will be the Assistant Athletic Director, Communications.
Cataldo-Murray will oversee the day-to-day brand advancement and fan engagement for all 16 Bronco teams, including strategic planning and execution of all marketing initiatives to increase awareness and attendance, engage students, enhance customer experience and solidify the department's brand.
She joined the Broncos from Northeastern University, where she held the role of Assistant Director of Marketing & Promotions since August 2016.