In support of Western Michigan University Athletics' goal to lead their conferences in providing name, image, and likeness (NIL) opportunities for all Bronco student-athletes, WMU Athletics is excited to announce the Broncos Will Reign Collective as the preferred collective of Bronco Athletics.
Broncos Will Reign is an independent nonprofit NIL collective led by Bronco Alums Jason Babin, Scott Selzer, and Mitch Zajac, which has filed for 501(c)(3) status.
As a charitable organization, Broncos Will Reign's mission is to unite the community of Bronco alumni and supporters to empower Western Michigan Student-Athletes to be leaders of change in their communities while taking advantage of name, image, and likeliness opportunities to support Bronco student-athletes financially.