KALAMAZOO, Mich.- Western Michigan's 2016 undefeated regular Mid-American Conference championship season and Goodyear Cotton Bowl appearance paid major dividends for the University and nationally No. 15-ranked Bronco Football program.
This past spring, the Mid-American Conference (MAC) sought to better understand the value of its media exposure and the media exposure value of its member institutions. The MAC engaged Joyce Julius & Associates Inc., an independent, third-party marketing agency out of Ann Arbor, Mich., to conduct the research.
While not every game that Western Michigan participated in was included in the MAC's survey, the analysis of five high points during the season was evaluated.