When Taveion Hollingsworth fell on the baseline after making a shot in a packed Gallagher-Iba Arena at Oklahoma State on Wednesday night, he turned and lifted his jersey so the crowd – and ESPN’s nearby television cameras – could read "Western Kentucky" on the front.
As special as the run in the National Invitation Tournament has been for the Hilltoppers themselves, it’s brought even more exposure to WKU as a whole.
Sure, WKU would rather have tried to make a run in the NCAA Tournament, but three victories against Power 5 schools in the NIT have WKU in the tournament’s final four and on its way to the media capital of the world this week in New York.