Western Kentucky athletic director Todd Stewart knew the summer of 2016 wouldn’t be an ideal time for Conference USA to have to renegotiate a TV deal.
With consumers’ cable cord-cutting leading to networks tightening their financial belts, league members were prepared for the new deal to include a drop in TV revenue.
The deal C-USA announced last week includes $9 million for the league per season for the length of the two-year contract. That’s a drop from the $14 million the league made per year in its previous deal.
Still, Stewart said it isn’t a bad deal considering the circumstances.