With Gov. Andy Beshear’s executive order to allow student-athletes in Kentucky to receive fair compensation for the use of their name, image and likeness, Western Kentucky’s athletics department has been preparing for the changes that will come Thursday when the executive order takes effect.
WKU has expressed support for Beshear’s action taken in regards to NIL and announced Tuesday the launch of CLIMB, a program designed to help student-athletes grow and capitalize on their brands, in partnership with INFLCR, but there are still several unanswered questions with the coming changes.
“I think, in terms of the name, image and likeness, we totally support it.