Adjusting to national cord-cutting and finding the right balance with television deals have been a challenge for Conference USA in recent years. One of the reasons Western Kentucky joined C-USA in 2014 was the appeal of TV exposure for football and the financial return it would provide to league members.
C-USA announced a deal last month it hopes will bring that exposure back on a nationally prominent platform. WKU athletics director Todd Stewart said he believes it’s a tremendous step in the right direction.
In May, C-USA announced a partnership with NFL Network for a four-year contract on a 10-game C-USA package to air one football game each week on Saturday afternoon.