MORGANTOWN, W.Va. — By the time this autumn rolls around, football season will be a must for a sports-starved public.
But even they won’t need it as much as the academic institutions who have invested in college football.
“It’s a whole new ballgame if we find ourselves not playing football because it affects everything we do,” Big 12 commissioner Bob Bowlsby said last week. “It affects the largest portion of our TV contract, and it affects the largest source of campus revenue, which is live gate.
“So anything that I say regarding finances, it has to make the assumption that we’re going to be back to playing football in the fall.