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West Ham's shirt sponsor Betway are fined £400,000 for advertising with links to gamble on 'colouring in' and children's pages of the club website

West Ham's gambling sponsor, Betway, has been hit with a £400,000 fine for advertising a direct link to their betting site on a children's colouring page.

On West Ham's official website there are pages dedicated to their younger supporters, one of which provides outlines for colouring in, including one to colour in a teddy bear.

The Gambling Commission ruled that Betway, who were also found in breach of advertising on West Ham's 'Young Hammers at Home' page, broke the rules of 'advertising being socially responsible'.

One breach lasted for three weeks, but the logo on the colouring-in page remained for more than 18 months.