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West Ham, Iron Maiden collab for new 'Irons' kit
Nowadays collaboration is everything when it comes to building a brand. Football is no different, as we have seen PSG collab with Jordan Brand, Juventus team up with Palace and Roma even strike up a partnership with Twitter.
West Ham are the latest club to dip their toes in the collaboration water, and we can say we have never seen anyone do it quite like the Hammers.