Pulling off a deadline day move can be tricky, but doing a late deal with Peterborough seems nigh-on impossible - after chief Barry Fry ignored a call from West Ham owner David Sullivan.
The League One club's director of football was speaking live on Sky Sports on Friday with the English transfer window set to slam shut, before he was interrupted by an incoming phone call - with his Match of the Day ringtone playing.
The Sky presenter says to Fry: 'You've got someone calling you now, it might be an important deal coming in.